Rebecca LazaroffAt the last minute, Rebecca Lazaroff winds up doing our recent telephone interview from her car, sitting in the parking lot where her daughter is at swim practice.

It’s perfect.

This self-described mompreneur is relaxed and talkative, a parent and CEO who is used to snagging moments where she can, not only making the best of them but luxuriating in them.

That idea is so appealing to Lazaroff, the making the most of moments, that it is part of the philosophy behind her company, Belle and Beanzer. She designs baby clothes that somehow manage to nurture intimate connection, but also are “fast, easy, convenient.”


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